Under Armour has tapped Liz Bacelar, former executive director of global tech innovation at Estee Lauder, as its new head of AI and advanced analytics. Bacelar’s role is to “fuel an era of generative AI for our organization”, the company confirmed with ADWEEK. Bacelar is responsible for assembling a team of data scientists, engineers, and…Under […]
Under Armour Taps Estée Lauder Exec to Lead AI and Analytics Read More »
The numbers $7.98 billion — Paramount’s revenue for the fourth quarter of 2024, a 5% year-over-year increase. $4.98 million — Paramount’s revenue from TV ads, which declined 4% from the year prior. The decrease reflects declines in the linear advertising market and fewer sporting events on CBS, partially offset by high spends on political advertising….The
Paramount Is Optimistic About Advertising Growth Despite Revenue Decline Read More »
This is TVNewser’s basic cable network ranker and cable news report for the week of Feb. 17, 2025. Fox News and CNN were the recipients of positive momentum as the two cable networks recorded week-to-week growth in total viewers and the Adults 25-54 demo during primetime, according to Nielsen Media Research. CNN was the only…This
Week of Feb. 17 Cable News Ratings: Fox News and CNN Make Primetime Gains Read More »
Los estudios sobre violencia contra periodistas en México han perfilado características que incrementan el riesgo de sufrir ataques. Sin embargo, existen vacíos que requieren exploración. A partir de encuestas a periodistas en México y considerando 18 variantes de agresiones, se muestra cuáles son los ataques más frecuentes, cómo se relacionan con las condiciones organizacionales de
Amazon is experimenting with more generative AI ads. In September, Amazon released a product note that search ads were coming to Rufus, the year-old shopping assistant that uses generative AI to help shoppers find products. Now, Amazon has turned on the spigot with video ads. Amazon confirmed to ADWEEK that it is testing video ads…Amazon
Amazon Is Running Video Ads in Rufus, Its Gen AI Search Engine Read More »
Abstract The development of Bitcoin and its underlying technology blockchain has enabled a new phenomenon called decentralized autonomous organizations (DAOs). DAOs can be perceived as self-governing organizations whose management is based on programmed and encoded rules on a decentralized and distributed peer-to-peer network. These DAOs typically manage and allocate funds, often in the form of
When short sellers have you in their sights, it can be a wild ride, and adtech darling AppLovin is finding that out firsthand. AppLovin has been the target of multiple recent short seller reports, the splashiest of which was published last week by investing newsletter The Bear Cave. This week, three other shorting-focused groups–Sakura Research,…When
AppLovin is Officially the New Target of Short Sellers Read More »
Walmart wants more brands to buy ads on its website and mobile app. The retailer is launching a new Application Programming Interface (API) that allows retail adtech firms to build their own tools to sell display ads that appear on Walmart’s ecommerce website and app. The display ads are sold through a self-serve platform that…Walmart
Walmart Takes a Page From Amazon’s Playbook to Sell More Ads Read More »
Will Tegna begin hubbing its weather forecasts? The question came up after we looked into an FTVLive story about recent a posting from the station group looking for someone to work in what looked like a weather hub system. We heard from Tegna that the position is primarily to back up weather casters during times…Will
Is Tegna Looking to Hub Weather in Its Local Markets? Read More »
For former NBA slam dunk champion Jason Richardson, the value of legacy isn’t what he could throw down but what he can pass down. Richardson won the NBA Slam Dunk Contest during his first two seasons in the league in 2002 and 2003–including an inbound pass and a reverse slam during his second year. He’s…For
NBA Slam Dunk Contest Is a Marketing Layup for Players Building a Platform Read More »
