Ciencias de la comunicación

Poshmark is the latest retailer to step up its AI game with generative AI-powered visual search to help sellers sell more items faster on the platform. The online fashion resale marketplace is expanding its Posh Lens image search tool–which launched in 2023 and has indexed over 100 million items–with gen AI. This lets sellers snap…Poshmark […]

The financial news publisher Bloomberg Media launched a Weekend Edition product on Friday, part of a broader initiative to boost subscriber retention and increase weekend readership. The content will focus on the intersection of finance and culture, a small departure from standard Bloomberg reporting and an acknowledgment that readers’ preferences shift over the weekend. The…The

In recent months, we’ve seen headlines filled with major holding companies from WPP to Publicis pouring hundreds of millions of dollars into building their own AI systems. As an agency leader, it would be completely natural to feel the urge to follow suit; if you’re seeing these headlines, you’re likely wondering, “What do these large…In

When ESPN has both a Formula 1 race and Texas football in Austin on the same weekend, it’s hard to blame the network for encouraging partners to drift into each other’s lanes. Under the “Texas Takeover” banner, ESPN is hosting a college football matchup between the No. 1-ranked Texas Longhorns and No. 5 Georgia Bulldogs…When

The first of Universal Pictures’ two-film adaptation of Tony Award-winning musical Wicked opens in theaters Nov. 22, but fans of Elphaba and Glinda don’t have to wait until then for swag from the movie thanks to a partnership between Universal Products & Experiences and Target. The retail giant will kick off a national marketing campaign…The

The gamble paid off for Vice President Kamala Harris. The Democratic presidential candidate’s contentious Wednesday evening interview on Fox News returned nice dividends from a ratings perspective. According to final numbers from Nielsen Media Research, 7.8 million total viewers and 1.126 million views in the advertiser-coveted Adults 25-54 demo viewers tuned in to see Harris…The

The numbers 5 million — The number of subscribers Netflix added in Q3, beating Wall Street’s expectations. 282.7 million — Netflix’s total global subscribers. $9.83 billion — The streaming giant’s Q3 revenue, up 15% year-over-year. The company’s operating margin was 30% compared with 22% from last year. 150% — The increase in ad sales commitments…The

Prime Election Day: Amazon’s Prime Video has thrown its hat into election night coverage as the streaming service officially announced its one-night special Election Night with Brian Williams on Nov. 5, beginning at 5 p.m. ET. The special is billed as one that will deliver election results and analysis to Amazon customers. Williams, who last…Prime

“God, it is insane that I have a career,” Alexis Ohanian joked with ADWEEK for the initial installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. “It is borderline nuts.” Ohanian is known to most as co-founder of Reddit, founder of venture capital firm Seven Seven Six, founder of big-bucks women’s…”God,

Republican presidential candidate former President Donald Trump took to the stage to hear from Latino voters during Univision’s town hall on Wednesday night. The town hall aired nearly a week after one featuring Democratic presidential candidate Kamala Harris. Trump’s town hall was pushed back a week due to coverage of Hurricane Milton on Wednesday, Oct….Republican