Ciencias de la comunicación

Meow Wolf Opens in Houston With a Trippy Campaign

For a heaping helping of mind-bending marketing, look no further than art collective Meow Wolf. That’s both a broad and a specific statement, with the growing entertainment company providing the latest example of its trippy advertising style with a campaign to promote its new Texas exhibit. “Change Your Frequency,” from creative agency Buck, aims to…For […]

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Leigh Spann Leaving WFLA. Tampa Station Hosts 5K to Say Goodbye

WFLA meteorologist Leigh Spann is leaving the Tampa NBC affiliate after 17 years. She announced her departure last month. Spann joined the station in 2007. She told viewers she didn’t come to the decision lightly, but her husband got a job in Ohio awhile ago and she said she “just wasn’t ready” to leave then,…WFLA

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VP Debate Draws 43M Viewers, Down 25% From 2020

The vice presidential debate between Sen. J.D. Vance (R-Ohio) and Minnesota Gov. Tim Walz drew 43.1 million viewers Tuesday night, significantly fewer than the face-off between the vp candidates in 2020, according to Nielsen. (NYT) An average of 9.1 million people tuned into CBS, which hosted the debate, followed by 7.7 million who watched on…The

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Sinclair Partners to Launch Immersive News App for Apple Vision Pro

Sinclair’s NewsON and Mindgrub have announced a collaboration to launch an Apple Vision Pro app for NewsON. This is Sinclair’s first foray into spatial computing specifically for local news delivery, blending digital content with physical surroundings. Using Apple’s Vision Pro technology, NewsON and Mindgrub plan to transform the way audiences watch and interact with local…Sinclair’s

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Home Depot Launches Self-Service Ads Platform, Orange Access

The Home Depot’s ads business, named Orange Apron Media, has launched a self-service platform that lets advertisers buy ads that run on The Home Depot’s ecommerce site and on other publishers’ websites. The new platform, called Orange Access, allows brands to buy these onsite and offsite ads together. Advertisers can also update campaigns as they…The

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Diamond Sports Looks to Drop 11 MLB Teams From Bally Sports Regional Networks

Diamond Sports–owner of the Bally Sports-branded regional sports networks–said Wednesday that it plans to drop all Major League Baseball teams from its channels except for the Atlanta Braves. (CNBC) A source with Diamond said the company is still hopeful of agreeing to new terms with the 11 other teams and has previously submitted proposals to…Diamond

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UK Police Tracked Journalist Number Plates to Warn Sex Offenders They Were Approaching

Officials in the U.K.’s Home Office boasted that police were able to run the car number plates of journalists to warn sex offenders about approaches from the press, documents show. (Press Gazette)Officials in the U.K.’s Home Office boasted that police were able to run the car number plates of journalists to warn sex offenders about

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News Agency AFP Notifies French Authorities of Potential Data Breach

Agence France-Presse, one of the world’s largest news organizations, notified French regulators of a potential data breach following a cyberattack last week. (TechCrunch)Agence France-Presse, one of the world’s largest news organizations, notified French regulators of a potential data breach following a cyberattack last week. (TechCrunch) Read More

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